Mirage By Samar
Artesia, CA
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Mirage by Samar is a South Asian lifestyle brand that embodies the personal style and sensibility of its CEO and Designer, Samar Bashir. The collection, known for intricate hand embroideries, color, print, and details, includes ready-to-wear, bridal wear, formal evening wear, accessories, and jewelry. Art, travel, interiors, and the designer’s stylish parents are inspirations for the collection. Based in California, the company launched in 1997 with a boutique in Artesia’s iconic Little India. The brand’s high quality and classic aesthetic resonated with tastemakers from the very beginning. The brand has been recognized by the fashion industry as introducing South Asian luxury apparel to mainstream America. Dressing some of Hollywood's most talented and beautiful people, Mirage by Samar has been worn by celebrities such as Madonna, Halle Berry, Gwen Stefani, Jennifer Anniston, and CCH Pounder. Mirage by Samar has also been worn on the red carpets of the Academy Awards, Oscars, and Golden Globe Awards